Founded with friend Ryan Tinker during January '06 our freshman year of college, BookSnag is a website that allows students to buy and sell textbooks locally. The site has been a terrific experiment in terms of design, business development, advertising, and more. We created the first version (as seen in picture 4/4) in January of '06 and then redesigned and revamped the web site during the summer of '06. The most recent version integrates with Amazon.com, bringing in the book image as well as powering our inital search results.

While we have experimented with a number of tools in advertising, such as email marketing, one of our most creative projects came with the BookSnag Sexy Campaign. We used a professional photographer as well as models from DePauw university to implement a poster campaign across DePauw's campus. Fortunately or unfortunately, depending on how you look at it, people liked our posters so much they took them and placed them in their room.